In other words, it’s not just a sales pitch. It’s educational. Because it contains a lot of quality content, plus it’s well optimized for SEO, it also ranks well in Google search results and gets organic traffic. It gets good conversion rates too.
Chances are, you can put together a landing page like this within a few hours. Your readers will also appreciate you putting all of your recommendations in one place for easy reference.
Option #2: Create and Promote Custom Content
This content marketing strategy will be the backbone of your affiliate promotional efforts.
Use as many of the following different techniques as make sense for your blog and audience.
Note: All of these strategies assume that you are already sending traffic to the latest content you’re creating by emailing your list on a regular basis (at least two to four times per month) to let them know what’s new.
A) Write Reviews
You can write detailed reviews of products, courses, books, or software products you promote as an affiliate. For example, here’s our review of Siteground:
affiliate marketing smart blogger siteground review
And here’s our ConvertKit review:
affiliate marketing smart blogger convertkit review
And our Elementor review:
affiliate marketing smart blogger elementor review
Your reviews can focus on a single product or compare competing products side-by-side.
The second approach arguably builds more trust, but it also distracts people by giving them a lot of different recommendations.
If you would like to review multiple products, one option is to create a review site where all the content is simply reviews and affiliate offers. It becomes a “one-stop-shop” for your niche.
B) Write Definitive Content on a Related Topic
You can write a definitive, comprehensive post on your site to educate your readers and “soft sell” your products and then work to get it ranking in the search engines.
For instance, you could write an ultimate guide to setting up a WordPress blog and include your affiliate links to your favorite hosting providers.
One example here at Smart Blogger is our post on freelance writing jobs. It’s a detailed, definitive guide for freelancers looking to find online jobs, but it also allows us to feature one of our courses for writers.
Whatever the topic, make sure that it’s evergreen content — information that’s likely to be useful and valuable for years to come.
You can create blog posts, videos, infographics or anything similar — but whatever you do, it should not be a sales page. Focus on building trust and authority.
Finally, you should pay a lot of attention to SEO — make sure to optimize for the right keywords, keep WordPress running fast, and build links to your content to get a constant flow of traffic from Google.
C) Create Valuable Bonus Content
Assuming it’s allowed by your affiliate agreement (sometimes it’s not), you can create bonus content, exclusive to your readers, that helps people get even more value from the affiliate product.
People love bonuses! You can create many types of bonuses fairly quickly and easily while still giving your readers excellent value.
By the way, this is a fantastic way to differentiate yourself from other bloggers representing the same products.
BusinessHere are some example bonuses you could offer:
Step-by-step checklists
Quick-start guides
Video overviews or demos
Complimentary or discounted services (e.g., coaching calls)
Step 4: Comply with Legal Requirements (and Best Practices)
In the U.S., the Federal Trade Commission (FTC) requires that you let people know you’ll earn a commission.
But even if it isn’t required by law where you’re located, we recommend it. It’s just good business.
Don’t be afraid to be transparent. People will appreciate your honesty and want to support you to repay you for making their lives better.
So wherever you share an affiliate link, whether it’s in blog posts, web pages, or emails, let your readers know that you stand to earn a small commission if they buy through you — and if they choose not to use your link, no worries.
Assure them that you wouldn’t recommend any products if you hadn’t used them yourself or were confident they could help them.
It’s also a good idea to create an Affiliate Disclaimer page on your website.
Here’s an example of our own disclaimer page at Smart Blogger:
affiliate disclaimer
We’re also clear on how those affiliate links might look within blog posts:
affiliate link